LOTS OF CLIENTS
ART DIRECTION
Projects that just needed an AD
Black Box Wine
A shoot for a bank of evergreen assets for Black Box build around “fancy-ish,” the concept. The direction centered around a group of 30ish year old adults with high taste having casual hangouts at home. Flash photography made the images feel intimate, like the consumer was in the room with the subjects. Candid images made the brand approachable.
ROLE
Art director
Concept, art direction
ECD: Todd Taylor
Production: RTO+P Makers
TEAM
BLACK+DECKER
BLACK+DECKER sculptures was a social series of staged products within the image. It was used to showcase new tools and vacuums or highlight versatility.
ROLE
Art director
Concept, art direction
GCD: Ari Garber
Production: RTO+P Makers
TEAM
NestlÉ Waters
Social content for Nestle Waters to promote healthy habits — make drinking water look like fun!
ROLE
Art director
SAD: Erin Loonan
Production: Weber Shandwick
TEAM