Lane Beachler

Fluevog

This is a print campaign for John Fluevog shoes. Following the brand manifesto of embracing peculiarity and uniqueness, I created a series of designs that were meant to be different. Three print ads and a storybook (in place of a traditional lookbook) follow the story of an influential persona called "B;" the character was derived from the idea of a beehive, leading to the honeycomb die cut imagery.

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